Find a Tender · Contract
BrandIndex and Profiles
A public procurement published by Transport for Wales (TfW) via Find a Tender.
- £240k
- Award value
- —
- Tender value
- 1
- Suppliers
- 1
- Awards
- 3
- Notices
- Contract
- Stage
Overview
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
Key details
- Source
- Find a Tender
- Lifecycle stage
- Contract
- Status
- complete
- CPV classification
- —
- Currency
- GBP
- Total award value
- £240,000
- Tender value
- —
- First published
- 26 Feb 2026
- Last updated
- 11 Mar 2026
Awards
1 award recorded on this procurement.
| Supplier | Companies House | Awarded | Status | Value |
|---|---|---|---|---|
| YouGov PLC | 03607311 | 26 Feb 2026 | pending | £240k |
Notice timeline
Every published notice in this procurement's lifecycle.
All suppliers
Frameworks & programmes
More from Transport for Wales (TfW)
FAQs about this procurement
Who is the buyer for "BrandIndex and Profiles"?
BrandIndex and Profiles is a UK public-sector procurement published by Transport for Wales (TfW) via Find a Tender.
Has "BrandIndex and Profiles" been awarded?
Yes — 1 award is recorded, with a reported total value of £240,000. The current lifecycle stage is "Contract".
Which suppliers are involved in "BrandIndex and Profiles"?
1 supplier is linked: YouGov PLC.
What is "BrandIndex and Profiles" worth?
The reported award value is £240,000.
When was "BrandIndex and Profiles" published?
It was first published on 26 Feb 2026 and last updated on 11 Mar 2026, across 3 notices.
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