Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act…
- Procurement
- BrandIndex and Profiles
- Published
- 26 Feb 2026
- Status
- complete
- CPV
- —
- Tender period
- —
Awards
Other notices in this procurement
FAQs about this notice
What type of notice is this?
This is a award,contract published via Find a Tender on 26 Feb 2026.
Which procurement does this notice belong to?
It is part of "BrandIndex and Profiles", published by Transport for Wales (TfW).
Has this notice resulted in an award?
1 award is recorded on this notice, including to YouGov PLC.
Get the full procurement picture
Enable turns the UK's public-contract data into pipeline intelligence for bid and capture teams. Talk to us about access, alerts and tailored market analysis.
Get in touch with Enable