Contracts Finder · Award
WP2191 GOV.UK Brand Identity Refresh
A public procurement published by Government Digital Service via Contracts Finder.
- £400k
- Award value
- £400k
- Tender value
- 1
- Suppliers
- 1
- Awards
- 1
- Notices
- Award
- Stage
Overview
The outcomes GDS want to achieve through this competition are to: - increase GOV.UK's appeal to the broadest possible audience - increase key audiences' motivation to undertake some specific behaviour changes: --Existing users embrace new personalised and proactive features -- Non-users of GOV.UK become users via an access route that overcomes their barriers and fits their needs -- Satisfied users become advocates -- Non-users with low trust in government become likelier to use -- increase the tonal range and flexibility of the brand so it can operate across more contexts The successful bidder will be required to work with GDS researchers and appointed research agencies to test…
Key details
- Source
- Contracts Finder
- Lifecycle stage
- Award
- Status
- complete
- CPV classification
- 79310000 — Market research services
- Currency
- GBP
- Total award value
- £400,000
- Tender value
- £400,000
- First published
- 4 Mar 2024
- Last updated
- 4 Mar 2024
Awards
1 award recorded on this procurement.
| Supplier | Companies House | Awarded | Status | Value |
|---|---|---|---|---|
| M&C SAATCHI (UK) LIMITED | 03003693 | 23 Jan 2024 | active | £400k |
Notice timeline
Every published notice in this procurement's lifecycle.
All suppliers
Frameworks & programmes
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FAQs about this procurement
Who is the buyer for "WP2191 GOV.UK Brand Identity Refresh"?
WP2191 GOV.UK Brand Identity Refresh is a UK public-sector procurement published by Government Digital Service via Contracts Finder.
Has "WP2191 GOV.UK Brand Identity Refresh" been awarded?
Yes — 1 award is recorded, with a reported total value of £400,000. The current lifecycle stage is "Award".
Which suppliers are involved in "WP2191 GOV.UK Brand Identity Refresh"?
1 supplier is linked: M&C SAATCHI (UK) LIMITED.
What is "WP2191 GOV.UK Brand Identity Refresh" worth?
The reported award value is £400,000.
When was "WP2191 GOV.UK Brand Identity Refresh" published?
It was first published on 4 Mar 2024 and last updated on 4 Mar 2024, across 1 notice.
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