Award notice · Contracts Finder
WP2191 GOV.UK Brand Identity Refresh
Part of WP2191 GOV.UK Brand Identity Refresh.
The outcomes GDS want to achieve through this competition are to: - increase GOV.UK's appeal to the broadest possible audience - increase key audiences' motivation to undertake some specific behaviour changes: --Existing users embrace new personalised and proactive features -- Non-users of GOV.UK become users via an access route that overcomes their barriers and fits their needs -- Satisfied users become advocates -- Non-users with low trust in government become likelier to use -- increase the tonal range and flexibility of the brand so it can operate across more contexts The succ…
- Procurement
- WP2191 GOV.UK Brand Identity Refresh
- Published
- 4 Mar 2024
- Status
- complete
- CPV
- 79310000 — Market research services
- Tender period
- — – 12 Dec 2023
Awards
Other notices in this procurement
This is the only notice on record.
FAQs about this notice
What type of notice is this?
This is a award notice published via Contracts Finder on 4 Mar 2024.
Which procurement does this notice belong to?
It is part of "WP2191 GOV.UK Brand Identity Refresh", published by Government Digital Service.
Has this notice resulted in an award?
1 award is recorded on this notice, including to M&C SAATCHI (UK) LIMITED.
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