Contracts Finder · Award
MCard Integrated Campaign 2025
A public procurement published by West Yorkshire Combined Authority via Contracts Finder.
- £599.9k
- Award value
- —
- Tender value
- 1
- Suppliers
- 1
- Awards
- 1
- Notices
- Award
- Stage
Overview
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken…
Key details
- Source
- Contracts Finder
- Lifecycle stage
- Award
- Status
- complete
- CPV classification
- 79340000 — Advertising and marketing services
- Currency
- GBP
- Total award value
- £599,860
- Tender value
- —
- First published
- 28 Jul 2025
- Last updated
- 28 Jul 2025
Awards
1 award recorded on this procurement.
| Supplier | Companies House | Awarded | Status | Value |
|---|---|---|---|---|
| The Ark Marketing & Media Ltd | 10971918 | 21 Jul 2025 | active | £599.9k |
Notice timeline
Every published notice in this procurement's lifecycle.
All suppliers
Frameworks & programmes
More from West Yorkshire Combined Authority
FAQs about this procurement
Who is the buyer for "MCard Integrated Campaign 2025"?
MCard Integrated Campaign 2025 is a UK public-sector procurement published by West Yorkshire Combined Authority via Contracts Finder.
Has "MCard Integrated Campaign 2025" been awarded?
Yes — 1 award is recorded, with a reported total value of £599,860. The current lifecycle stage is "Award".
Which suppliers are involved in "MCard Integrated Campaign 2025"?
1 supplier is linked: The Ark Marketing & Media Ltd.
What is "MCard Integrated Campaign 2025" worth?
The reported award value is £599,860.
When was "MCard Integrated Campaign 2025" published?
It was first published on 28 Jul 2025 and last updated on 28 Jul 2025, across 1 notice.
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