GMCA 511 Gender Based Violence Campaign

Following on from our successful 'Is This OK?' video, we are inviting agencies to pitch creative ideas for a gender-based violence behaviour change campaign in Greater Manchester. The campaign will primarily focus on challenging the attitudes and behaviours that perpetuate gender-based abuse and violence against women and girls in all its forms - from street harassment to the most serious of crimes - across Greater Manchester's diverse communities and cultures. The successful agency will be asked to create and deliver a campaign including: research and insight; production of digital and physical materials; and measurement, for an overall approximate cost of £150,000 to be rolled out acr…