Find a Tender · Contract

Through the Line Creative

A public procurement published by Transport for London via Find a Tender.

Find a TenderContract
Award value
£50m
Tender value
1
Suppliers
1
Awards
2
Notices
Contract
Stage

Overview

This is a Call for Competition under PCR (2015) on behalf of Transport for London inviting candidates to enter the prequalification phase for Through the Line Creative services. Expressions of interest are invited by completion of a Supplier Selection Questionnaire (SSQ), which is found at the SAP ARIBA address above. Transport for London (TfL) wishes to appoint a best-in-class creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns. Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives. The Service Provider…

Key details

Source
Find a Tender
Lifecycle stage
Contract
Status
active
CPV classification
60000000 — Transport services (excl. Waste transport)
Currency
GBP
Total award value
Tender value
£50,000,000
First published
3 May 2024
Last updated
23 Jan 2026
View the original notice

Awards

1 award recorded on this procurement.

SupplierCompanies HouseAwardedStatusValue
VCCP Group LLPOC370529active

Notice timeline

Every published notice in this procurement's lifecycle.

  1. Tender noticeThrough the Line Creative
  2. Award,contractThrough the line Creative

All suppliers

Frameworks & programmes

More from Transport for London

FAQs about this procurement

Who is the buyer for "Through the Line Creative"?

Through the Line Creative is a UK public-sector procurement published by Transport for London via Find a Tender.

Has "Through the Line Creative" been awarded?

Yes — 1 award is recorded, with a reported total value of £50,000,000. The current lifecycle stage is "Contract".

Which suppliers are involved in "Through the Line Creative"?

1 supplier is linked: VCCP Group LLP.

What is "Through the Line Creative" worth?

The reported tender value is £50,000,000.

When was "Through the Line Creative" published?

It was first published on 3 May 2024 and last updated on 23 Jan 2026, across 2 notices.

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