Contracts Finder · Award
Research on video-sharing platforms: understanding audience experiences and motivations
A public procurement published by OFCOM via Contracts Finder.
- £126.1k
- Award value
- £126.1k
- Tender value
- 1
- Suppliers
- 1
- Awards
- 1
- Notices
- Award
- Stage
Overview
Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content. 2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploring the visibility and appeal of PSB content on YouTube by examining audience expectations around format, tone and relev…
Key details
- Buyer
- OFCOM
- Source
- Contracts Finder
- Lifecycle stage
- Award
- Status
- complete
- CPV classification
- 79310000 — Market research services
- Currency
- GBP
- Total award value
- £126,145
- Tender value
- £126,145
- First published
- 12 Mar 2026
- Last updated
- 12 Mar 2026
Awards
1 award recorded on this procurement.
| Supplier | Companies House | Awarded | Status | Value |
|---|---|---|---|---|
| Ipsos UK | — | 15 Jan 2026 | active | £126.1k |
Notice timeline
Every published notice in this procurement's lifecycle.
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FAQs about this procurement
Who is the buyer for "Research on video-sharing platforms: understanding audience experiences and motivations"?
Research on video-sharing platforms: understanding audience experiences and motivations is a UK public-sector procurement published by OFCOM via Contracts Finder.
Has "Research on video-sharing platforms: understanding audience experiences and motivations" been awarded?
Yes — 1 award is recorded, with a reported total value of £126,145. The current lifecycle stage is "Award".
Which suppliers are involved in "Research on video-sharing platforms: understanding audience experiences and motivations"?
1 supplier is linked: Ipsos UK.
What is "Research on video-sharing platforms: understanding audience experiences and motivations" worth?
The reported award value is £126,145.
When was "Research on video-sharing platforms: understanding audience experiences and motivations" published?
It was first published on 12 Mar 2026 and last updated on 12 Mar 2026, across 1 notice.
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