MoJ Media Strategy and Planning

We seek a media planning and strategy agency to provide expert services and enable the effective use of marketing budget to support the MoJ's campaigns. Summary of services required: - Optimising investment of marketing spend through development of media strategies, channel planning and retargeting activity - Developing innovative, insight-driven and flexible channel strategies for paid media (and some earned partnership opportunities); - Setting objectives for paid, owned and earned media channels that have a demonstrable link back to the campaign outcomes; - Advice on the future development of strategy based on longer term policy goals and behaviour change models, including budge…