Contracts Finder · Award
Media Planning, buying and attribution
A public procurement published by MEDIUS SOFTWARE LIMITED via Contracts Finder.
- £12.5m
- Award value
- £65m
- Tender value
- 1
- Suppliers
- 1
- Awards
- 2
- Notices
- Award
- Stage
Overview
Contract award - Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (Audio Visual such as TV), Radio, OOH (Out of Home), Print, Digital, Social, PPC, and Influencer and Media Partnerships. Attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics. The models will support marketing planning and campaign optimisation impro…
Key details
- Source
- Contracts Finder
- Lifecycle stage
- Award
- Status
- complete
- CPV classification
- 79340000 — Advertising and marketing services
- Currency
- GBP
- Total award value
- £12,500,000
- Tender value
- £65,000,000
- First published
- 20 Jan 2022
- Last updated
- 2 Feb 2022
Awards
1 award recorded on this procurement.
| Supplier | Companies House | Awarded | Status | Value |
|---|---|---|---|---|
| Carat Ltd | — | 30 Aug 2021 | active | £12.5m |
Notice timeline
Every published notice in this procurement's lifecycle.
All suppliers
Frameworks & programmes
More from MEDIUS SOFTWARE LIMITED
FAQs about this procurement
Who is the buyer for "Media Planning, buying and attribution"?
Media Planning, buying and attribution is a UK public-sector procurement published by MEDIUS SOFTWARE LIMITED via Contracts Finder.
Has "Media Planning, buying and attribution" been awarded?
Yes — 1 award is recorded, with a reported total value of £12,500,000. The current lifecycle stage is "Award".
Which suppliers are involved in "Media Planning, buying and attribution"?
1 supplier is linked: Carat Ltd.
What is "Media Planning, buying and attribution" worth?
The reported award value is £12,500,000.
When was "Media Planning, buying and attribution" published?
It was first published on 20 Jan 2022 and last updated on 2 Feb 2022, across 2 notices.
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