Media Planning and Buying Services

The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include: •Media strategy and planning •Media buying •Monitoring, reporting and evaluation In preparing their bids suppliers are asked to note that responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University’s three Faculties and School of Management.