Marketing Tool

Marketing is central to successful sales of all products and services offered here at QAA. QAA sends out a large volume of marketing communications to its customers. Currently this involves a complicated (seven-step) process in our CRM tool that is both time-consuming, resource intensive, and difficult to achieve at very short notice. This process will typically involve several staff from different teams; therefore, it can take a long time to compile, sign-off and send a marketing communication. It also involves IT resource to be able send these communications. If one or more of the IT staff are away from the office, this can affect the ability to pull the SQL reports required t…