Game Design and Animation

The western world has an activity crisis. People are not being active outside half as much as they should be. Yet, increasing indicators suggest it's also not as much as they consciously want to - with awareness rising of the mental and physical wellbeing needs across society in the UK alone, evidence is mounting that many more people want to connect with the natural environment than they currently quite know how to. This presents us with a compelling opportunity. Blurring the lines between the digital and physical worlds, we're looking to create a series of geolocated quests, challenges and special events, using augmented reality to enhance engagement with the outside. We're looki…