Expert Advice on Assessing Customer Valuations

We require expert advice on assessing companies' evidence on customer valuation techniques such as stated preference willingness to pay, revealed preference willingness to pay, experiments, behavioural economic approaches, data from day-to-day contacts etc. Companies will use these techniques to support their business plan proposals for the 2019 price review (PR19). We expect the suppliers to set out what good looks like for these customer valuation techniques, which will involve some consideration of their limitations as well as their strengths. We will use this expert advice to inform our development of the initial assessment plan (IAP) tests that involve assessing companies' evidence…