ESC20145 - Home Truths

As part of the Research function we offer energy innovators and other customers access to a panel of respondents in order to obtain consumer feedback. The main reason why the panel has been built is the lack of, accessible or publicly available, end user, customers "behind the meter" information. If organisations are developing new products and services, the customer needs to be at the heart of their thinking, or at the very least be taken into consideration. Historically we have used a combination of software packages as the panel has grown and the internal and external requirements have developed. Initially the Consumer Insight team "piggy backed" the marketing communications software to…