Find a Tender · Contract

Creative Testing

A public procurement published by Cabinet Office via Find a Tender.

Find a TenderContract
£14.7k
Award value
Tender value
1
Suppliers
1
Awards
1
Notices
Contract
Stage

Overview

Services: The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.

Key details

Source
Find a Tender
Lifecycle stage
Contract
Status
complete
CPV classification
Currency
GBP
Total award value
£14,695
Tender value
First published
31 Mar 2026
Last updated
31 Mar 2026
View the original notice

Awards

1 award recorded on this procurement.

SupplierCompanies HouseAwardedStatusValue
Swayablepending£14.7k

Notice timeline

Every published notice in this procurement's lifecycle.

  1. Award,contractCreative Testing

All suppliers

Frameworks & programmes

More from Cabinet Office

FAQs about this procurement

Who is the buyer for "Creative Testing"?

Creative Testing is a UK public-sector procurement published by Cabinet Office via Find a Tender.

Has "Creative Testing" been awarded?

Yes — 1 award is recorded, with a reported total value of £14,695. The current lifecycle stage is "Contract".

Which suppliers are involved in "Creative Testing"?

1 supplier is linked: Swayable.

What is "Creative Testing" worth?

The reported award value is £14,695.

When was "Creative Testing" published?

It was first published on 31 Mar 2026 and last updated on 31 Mar 2026, across 1 notice.

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