Behavioural Science Call-off Framework

Defra ("The Authority") has responsibility for delivering the Government's key strategic environmental aims, including the Environmental Improvement Plan 2023 and for its contribution to achieving Net Zero. Green choices, as described in these strategies, underpin the delivery of these aims and we have committed to "Enable all parts of society to play their part in line with our six principles for green choices" (Environmental Improvement Plan 2023). Behavioural science provides vital insights into the mechanisms and reasons behind the behaviours of citizens, organisations and stakeholders and provides evidence-based solutions in response. Advice from behavioural scientists can help maxim…