SMC Parenting Campaign - Scope Stage

The Social Mobility Commission (SMC) monitors progress towards improving social mobility in the UK and promotes social mobility in England. It is an independent statutory body created by an Act of Parliament and is sponsored by the Cabinet Office (CO). The Contractor has agreed to enable the Social Mobility Commission to begin the next phase of its parenting campaign. The Contractor will develop an OASIS-style campaign plan and conduct extensive audience research to establish the types of messages that will change the behaviour of parents from lower socioeconomic backgrounds to talk, read…