Due impartiality: Politicians presenting programmes

Ofcom require qualitative research to explore current attitudes towards programmes presented by politicians. The objectives of the research will look at: - Audiences' understanding of the characteristics of news and current affairs programmes audience expectations of due impartiality across a range of programming - Expectations of due impartiality when programmes are presented by serving and non-serving politicians, as well as the leader of a political party - Understanding whether certain factors cause expectations of due impartiality to vary in relation of current affairs - Whethe…