Creative Services, Media Planning & Buying and Search Engine Optimisation

There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be mon…